This month’s update spotlights April performance, top-selling menu items, nutritional information now available online, and the new Marketing Hub.
Welcome to the May franchise update. This month we’re highlighting the stores that led the system in April, the menu items customers ordered most, our new nutritional information resource on pizzaworldonline.com, and a new tool built to help Pizza World grow: the new Marketing Hub.
Congratulations to the top three Pizza World locations for April. We’re keeping the sales numbers internal, but these stores led the system for the month. 1. Granite City 2. Cross Creek 3. Shrewsbury Great work to these teams for setting the pace across the brand.
Here are the top three sellers from April in the categories franchisees should be paying close attention to. Gourmet pizzas: 1. Supreme — 1,135 sold 2. Meat Grande — 805 sold 3. Baja Taco — 452 sold Subs: 1. Hot Italian — 545 sold 2. Philly ChzSteak — 270 sold 3. Chix Bacon Ranch — 250 sold Salads: 1. Side Salad — 621 sold 2. Garden — 310 sold 3. Chef Salad — 289 sold These are strong items to feature in local posts, suggestive selling, and store-level conversations with customers.
Pizza World now has nutritional information available on pizzaworldonline.com, giving customers an easier way to review menu details before they order. This is especially helpful for guests who are comparing options, watching certain nutrition numbers, or asking questions before placing an order. Franchisees can point customers to the nutritional information page any time someone asks about calories, ingredients, allergens, or menu details. Having this resource online creates a more professional customer experience, saves time for store teams, and helps customers feel more confident ordering from Pizza World. View it here: https://pizzaworldonline.com/nutritional-information/
After removing the $1 Cheezy Stix and $1 Fountain Drink offers, and skipping internal/manual discount activity, the top customer-facing coupons in April were: 1. (W1) 15% Off $20 or More — 304 redemptions 2. Large 1 topping $11.95 — 225 redemptions 3. (W2) $4 Off $20 or More — 215 redemptions These are better newsletter examples because they reflect offers franchisees can actually learn from and promote.
April Revenue Source Sales showed a clear advantage for online ordering. Average ticket by source: • Web ordering: $38.16 • Mobile app ordering: $33.65 • Store ordering: $26.23 Web ordering had the highest average ticket — $11.93 higher than store orders and $4.51 higher than mobile app orders. That means web orders averaged about 45% higher than in-store orders. This is why driving customers to online ordering matters: when customers order digitally, they tend to spend more.
The top loyalty coupon redemptions in April were: 1. (LTY250) Free Large Gourmet — 198 redemptions 2. (LTY125) Free Med 1-Topping — 147 redemptions 3. (LTY90) Free Cheesy Bread Stix — 139 redemptions Loyalty continues to be one of our strongest tools for bringing customers back and rewarding repeat visits.
Consistent local marketing is one of the simplest ways to keep Pizza World top-of-mind in each community. Social media keeps your store visible day to day — showing off food, promoting specials, reminding customers to order, and giving people a reason to engage with your location. The key is consistency. A store that posts regularly looks active, current, and connected to its customers. Direct mail is still one of the best ways to reach households around your store. It puts Pizza World directly in front of nearby families, new movers, and customers who may not follow you online. When social media and direct mail work together, they create more repetition: customers see us in their mailbox, then see us again online, and Pizza World stays in their mind when it’s time to order. If you need help with social media posting, contact Jed Wilson. If you want to get direct mail started for your location, contact MailWise Solutions at zoe@mailwisesolutions.com and jakedunn@mailwisesolutions.com. They can help you get the right materials, timing, and next steps in place.
The new Pizza World Marketing Hub gives franchisees one central place to find photos, social media captions, email templates, direct mail pieces, posters, marketing calendars, training links, and other tools. The goal is simple: make local marketing easier, faster, and more consistent across every location. Franchisees should use the hub any time they need approved Pizza World marketing assets instead of recreating materials from scratch.
Foodtec is more than a register — it is one of the strongest marketing tools in your store. Each month, take a few minutes to look at your customer list, recent ordering activity, and coupon performance. These reports can show which customers have not ordered in a while, which offers are actually being used, and which menu items are driving repeat orders. A simple win: use Foodtec to send a targeted email or offer to customers who have not ordered recently. Even a small “we miss you” offer can bring people back, increase order frequency, and remind customers that Pizza World is still their go-to dinner option. The more consistently you use the data already inside Foodtec, the easier it becomes to market smarter instead of just guessing.
